Question 100

Google Ads Search Advertising question 100

To optimize a client's campaign to get the most out of her mobile advertising, you can:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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