Question 105

Google Ads Search Advertising question 105

How would you determine the clickthrough rate (CTR) for a client's search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of impressions the ad gets by the number of clicks it gets

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An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

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