Question 108

Google Ads Search Advertising question 108

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from showing on such searches?

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses”. Which might you add as negative keywords to prevent your ads from showing on such searches?

  • “drinking” and “glasses”
  • “wine” and “drinking”
  • “prescription” and “glasses”
  • “glasses” and “wine”

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You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

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You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

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