Question 109

Google Ads Search Advertising question 109

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Decrease the number of mobile-optimized text ads
  • Decrease the mobile bid adjustment for the campaign
  • Increase the mobile bid adjustment for the campaign
  • Increase the number of mobile-optimized text ads

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Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses”. Which might you add as negative keywords to prevent your ads from showing on such searches?

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Question 110:

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

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