Google Ads Search Advertising question 12
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
- He can get an idea of how many people double-clicked his ads
- He can get an idea of how many people who’ve seen his ads acutally became customers
- He can better understand what happens after potential customers click his ads
- He can better understand whether potential customers find his ads appealing
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You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like: