Question 12

Google Ads Search Advertising question 12

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

  • He can get an idea of how many people double-clicked his ads
  • He can get an idea of how many people who’ve seen his ads acutally became customers
  • He can better understand what happens after potential customers click his ads
  • He can better understand whether potential customers find his ads appealing

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AdWords Editor lets users do all of these things except:

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Question 13:

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

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