Question 13

Google Ads Search Advertising question 13

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword 'dog treats' could be something like:

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

  • www. trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  • http: // www. dogtreatseasytrackingdestinationURL . com
  • http: // www. 3rdpartytracker . com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
  • http: // www. 2ndpartytracker . com/keyword=751123&ad={creative}dogtreats

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Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

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