Question 17

Google Ads Search Advertising question 17

Why would the data for a Search Network campaign show conversions but no view-through conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site

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A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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