Question 18

Google Ads Search Advertising question 18

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are 49ers fans
  • Lots of his site visitors are signing up for his baseball trivia newsletter
  • Most of his customers are watching a ballgame when they visit his site
  • Most people clicking on his ad already own at least 1 baseball cap

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One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

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