Question 19

Google Ads Search Advertising question 19

One factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC) is the:

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  • location targeting of the ad showing one position lower on the page
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
  • maximum CPC bid of the ad showing in the #1 position on the page
  • maximum CPC bid of the ad showing one position lower on the page

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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

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