Question 20

Google Ads Search Advertising question 20

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Include his business address in the ad text
  • Put the ad headline in all capital letters
  • Include his keywords in the ad text
  • Put special characters in the ad headline

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One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

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True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

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