Question 22

Google Ads Search Advertising question 22

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Customize the app for each format (phone, tablet, computer)
  • Use the bid strategy “Maximize engagement”
  • Add some large, memory-intensive graphics
  • Set up custom deep links

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True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

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Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

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