Question 27

Google Ads Search Advertising question 27

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  • Ensure that the pop-ups relate to the search
  • Remove the pop-ups
  • Remove all but one of the pop-ups
  • Ensure that the pop-ups get Sean’s attention

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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

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To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

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