Question 28

Google Ads Search Advertising question 28

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

  • review the Overviews page to see the top searches on Google.com that caused your ads to display
  • evaluate the campaign’s performance on search partner sites vs. display partner sites
  • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  • segment the campaign’s data by network and evaluate its performance on search partner sites

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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

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Question 29:

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

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Google Ads Search Advertising questions