Question 30

Google Ads Search Advertising question 30

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  • Create several campaigns with 2 ad groups each: dine in and takeout
  • Create 1 campaign with an ad group for all restaurant locations
  • Create 1 campaign with an ad group for each restaurant location
  • Create 1 campaign with an ad group for each menu item

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With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

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Question 31:

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

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