Google Ads Search Advertising question 31
Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
- Compare average CPA and conversion rate before and after using target CPA bidding
- Enable and disable target CPA bidding every other day to observe differences
- Install a new conversion tracking code
- Monitor overall changes in clicks received
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