Question 33

Google Ads Search Advertising question 33

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like 'dark chocolate.' You use keyword insertion code 'We sell { KeyWord:Chocolate }'. Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • We Sell dark chocolate
  • We sell dark chocolate
  • We Sell chocolate
  • We sell Dark Chocolate

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Which option can you use to capture potential business later in the day, even on a limited budget?

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Keyword Planner can do all of these things except:

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