Question 36

Google Ads Search Advertising question 36

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  • The edited ad has a lower conversion rate
  • The advertiser’s landing page is down for maintenance
  • The edited ad is less relevant to the keywords in the ad group
  • The advertiser’s budget has been depleted

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According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

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