Google Ads Search Advertising question 37
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
- clicked to call a business from the search results page
- visited a business’s website from the search results page
- called a similar business from their phone
- saved a business as a contact on their phone
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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?