Google Ads Search Advertising question 39
To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
- running ads only on mobile devices
- addressing consumers’ needs
- launching a cross-device campaign
- carrying over the theme of her traditional ad campaign to her online campaign
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➤ Previous question
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?