Question 39

Google Ads Search Advertising question 39

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • running ads only on mobile devices
  • addressing consumers’ needs
  • launching a cross-device campaign
  • carrying over the theme of her traditional ad campaign to her online campaign

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Question 38:

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

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Question 40:

Each of these are benefits you’d expect from Shopping ads except:

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