Question 41

Google Ads Search Advertising question 41

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Set the campaign budget to a 30-day cycle
  • Try a different automated bid strategy
  • Increase the target CPA bid
  • Specify the bid amount for each individual campaign

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Each of these are benefits you’d expect from Shopping ads except:

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In order to differentiate ads from those of competitors, advertisers should:

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