Question 58

Google Ads Search Advertising question 58

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  • Review impressions share data to identify missed opportunities
  • Make changes to improve the components of Quality Score
  • Change keyword match types from exact match to phrase match
  • Lower bids on keywords with a low clickthrough rate (CTR)

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You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

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