Question 59

Google Ads Search Advertising question 59

A furniture store owner is creating her first Google Ads campaign. What's the best way to group her products?

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store
  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

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The format of a Shopping ad is different from that of a standard text ad in that it includes:

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