Question 61

Google Ads Search Advertising question 61

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  • Brand names of your top competitors’ cameras
  • Words in your ad text, like model names of digital cameras
  • General phrases related to photography, like “camera lens” and “camera base”
  • Words from headlines on your website, like “electronics” and “sale on cameras”

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The format of a Shopping ad is different from that of a standard text ad in that it includes:

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You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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