Question 63

Google Ads Search Advertising question 63

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

  • is using Google Analytics
  • has fewer than 15 conversions in the last 30 days
  • has fewer than 5 conversions in the last 15 days
  • is using another automated bid strategy

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You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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Question 64:

You might analyze exact match impression share data to get an idea of:

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