Question 64

Google Ads Search Advertising question 64

You might analyze exact match impression share data to get an idea of:

You might analyze exact match impression share data to get an idea of:

  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the number of times your ads were shown on the Search Network
  • the number of eligible impressions your broad match keywords received
  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page

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An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

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An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

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