Question 76

Google Ads Search Advertising question 76

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

  • highest Ad Rank
  • lowest maximum CPC bid
  • highest maximum cost-per-click (max. CPC) bid
  • highest cost-per-acquisition (CPA) bid

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You can use target cost-per-acquisition (CPA) bidding to help:

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Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

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