Question 85

Google Ads Search Advertising question 85

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

  • When people click the ad, they’re taken to the get-well category
  • Some of her keywords are on the landing page
  • The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  • It’s obvious on the landing page that she’s selling greeting cards

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Question 84:

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

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Question 86:

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

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