Question 89

Google Ads Search Advertising question 89

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  • The conversion tracking code snippet was not added to the site
  • The cost-per-click (CPC) bid was lower than the recommended amount
  • The target CPA bid was higher than the recommended amount
  • The target CPA bid was lower than the recommended amount

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You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

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