Question 92

Google Ads Search Advertising question 92

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Cost-per-conversion data can indicate whether her profit will increase

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Question 91:

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

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The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

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