Question 94

Google Ads Search Advertising question 94

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

  • the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  • the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  • a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

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The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

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You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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