Question 95

Google Ads Search Advertising question 95

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Set a theme for each ad group and choose related keywords
  • Include more than 50 keywords in 1 ad group
  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each campaign and choose related keywords

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Question 94:

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

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Question 96:

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

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