Google Ads Search Advertising question 96

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

• Target CPA Simulator

• Target CPA Planner

• Target Bid Simulator

• Keyword Simulator

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You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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Question 97:

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

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