Question 97

Google Ads Search Advertising question 97

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like 'sailing excursions on San Francisco Bay.' Which automated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  • Target return on ad spend (ROAS)
  • Target outranking share
  • Enhanced cost-per-click (ECPC)
  • Maximize clicks

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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

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