Google Ads Search Advertising question 97
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
- Target return on ad spend (ROAS)
- Target outranking share
- Enhanced cost-per-click (ECPC)
- Maximize clicks
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