Questions

Google Ads Shopping exam questions and answers for certification.
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Google Shopping ➟ question 1
Google Merchant Center is used to:

Google Shopping ➟ question 2
Google Merchant Center can be used to:

Google Shopping ➟ question 3
Google Merchant Center is used for:

Google Shopping ➟ question 4
Merchants use Google Merchant Center to:

Google Shopping ➟ question 5
Shopping ads can be targeted to:

Google Shopping ➟ question 6
You can use custom labels in a product data feed to:

Google Shopping ➟ question 7
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

Google Shopping ➟ question 8
What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Google Shopping ➟ question 9
To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

Google Shopping ➟ question 10
Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Google Shopping ➟ question 11
Shopping campaigns use:

Google Shopping ➟ question 12
According to Shopping ads policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Google Shopping ➟ question 13
Custom labels are a way to:

Google Shopping ➟ question 14
How can Helen provide free shipping for a small group of promotional products?

Google Shopping ➟ question 15
In Shopping campaigns, product groups are used to:

Google Shopping ➟ question 16
To subdivide products in Shopping campaigns using your own set product structure, you should use:

Google Shopping ➟ question 17
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Google Shopping ➟ question 18
Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Google Shopping ➟ question 19
What does impression share indicate about a product group?

Google Shopping ➟ question 20
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Google Shopping ➟ question 21
In order to offer products in different countries, you should:

Google Shopping ➟ question 22
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Google Shopping ➟ question 23
Shopping ads on google.com:

Google Shopping ➟ question 24
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

Google Shopping ➟ question 25
You can use a product group with a single bid to:

Google Shopping ➟ question 26
True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

Google Shopping ➟ question 27
To maintain active product data, you must update your data every:

Google Shopping ➟ question 28
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

Google Shopping ➟ question 29
Shopping ads should be used for:

Google Shopping ➟ question 30
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

Google Shopping ➟ question 31
Creating multiple products groups within one ad group allows you to:

Google Shopping ➟ question 32
Why is it a best practice to set a bid for the β€œeverything else in all products” product group?

Google Shopping ➟ question 33
If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Google Shopping ➟ question 34
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his β€œAll products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

Google Shopping ➟ question 35
Ben is creating product images. A common best practice is to:

Google Shopping ➟ question 36
If a product doesn’t have an image available, you should:

Google Shopping ➟ question 37
When creating a file to upload to Google Merchant Center, what format is accepted?

Google Shopping ➟ question 38
What’s the best way to indicate in a feed that a product is on sale for a limited time?

Google Shopping ➟ question 39
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

Google Shopping ➟ question 40
You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Google Shopping ➟ question 41
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

Google Shopping ➟ question 42
Product groups are eligible for the Bid Simulator:

Google Shopping ➟ question 43
Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

Google Shopping ➟ question 44
Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

Google Shopping ➟ question 45
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Google Shopping ➟ question 46
Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Google Shopping ➟ question 47
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

Google Shopping ➟ question 48
Which is a required attribute when submitting a product to Google Merchant Center?

Google Shopping ➟ question 49
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

Google Shopping ➟ question 50
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

Google Shopping ➟ question 51
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Google Shopping ➟ question 52
Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

Google Shopping ➟ question 53
Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

Google Shopping ➟ question 54
How should Chris estimate how a different bid amount would impact his store’s online traffic?

Google Shopping ➟ question 55
Jane’s product feed would get disapproved due to:

Google Shopping ➟ question 56
Campaign priorities determine your bids according to which rule:

Google Shopping ➟ question 57
Why can’t Ellen see any benchmark data for her new Shopping campaign?

Google Shopping ➟ question 58
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Google Shopping ➟ question 59
What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

Google Shopping ➟ question 60
When preparing to submit a new feed, you should:

Google Shopping ➟ question 61
An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

Google Shopping ➟ question 62
You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

Google Shopping ➟ question 63
Vivian owns an art supply shop and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

Google Shopping ➟ question 64
Which is a reason why Annie’s Google Merchant Center account would get suspended?

Google Shopping ➟ question 65
How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Google Shopping ➟ question 66
Enhanced cost-per-click (ECPC) bidding should be used to:

Google Shopping ➟ question 67
Which email contacts does Google use to notify merchants about account warnings?

Google Shopping ➟ question 68
May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

Google Shopping ➟ question 69
Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Google Shopping ➟ question 70
Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Google Shopping ➟ question 71
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

Google Shopping ➟ question 72
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

Google Shopping ➟ question 73
When optimizing the title attribute for her new line of bicycles, Matilda should include:

Google Shopping ➟ question 74
Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Google Shopping ➟ question 75
How can you lose your claimed URL?

Google Shopping ➟ question 76
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Google Shopping ➟ question 77
Which products should you submit the identifier_exists attribute with a value of no for?

Google Shopping ➟ question 78
Which devices can Shopping ads appear on?

Google Shopping ➟ question 79
Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

Google Shopping ➟ question 80
Which can you sell on Shopping ads?

Google Shopping ➟ question 81
What is a best practice to reduce the processing time of a new feed?

Google Shopping ➟ question 82
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

Google Shopping ➟ question 83
For a Shopping campaign, you can use Google Ads to:

Google Shopping ➟ question 84
To prevent your Shopping ads from appearing for certain search terms, you would:

Google Shopping ➟ question 85
In Google Merchant Center, a target country is the country where the:

Google Shopping ➟ question 86
Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Google Shopping ➟ question 87
What information do you need to enter in Google Merchant Center to create a Shopping campaign?

Google Shopping ➟ question 88
Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Google Shopping ➟ question 89
In a Shopping campaign, conversion tracking:

Google Shopping ➟ question 90
To help with your campaign strategy, you can use custom labels to:

Google Shopping ➟ question 91
Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Google Shopping ➟ question 92
Shopping ads can appear on:

Google Shopping ➟ question 93
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

Google Shopping ➟ question 94
After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Google Shopping ➟ question 95
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Google Shopping ➟ question 96
You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Google Shopping ➟ question 97
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

Google Shopping ➟ question 98
True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

Google Shopping ➟ question 99
Campaign priority should be used when you advertise:

Google Shopping ➟ question 100
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Google Shopping ➟ question 101
A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

Google Shopping ➟ question 102
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Google Shopping ➟ question 103
You can use custom labels to:

Google Shopping ➟ question 104
Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

Google Shopping ➟ question 105
What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Google Shopping ➟ question 106
You can use campaign priority to:

Google Shopping ➟ question 107
You should use multiple ad groups when you want to: