Question 7

Google Shopping question 7

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  • increase her impression share by setting her bids lower on her campaign
  • run an Auction insights report to compare her impression shares to those of her competitors
  • set negative keywords in her campaign
  • set the delivery method on her campaign to standard

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