Question 15

Google Shopping question 15

In Shopping campaigns, product groups are used to:

In Shopping campaigns, product groups are used to:

  • organize products within a data feed
  • create a list of keywords used to target Shopping ads to shoppers
  • bid on organized inventory in an ad group
  • bundle items sold as a package, like a camera and tripod stand

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To subdivide products in Shopping campaigns using your own set product structure, you should use:

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