Question 17

Google Shopping question 17

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Increase your bids for more relevant keywords
  • Adjust your product data feed to include irrelevant terms
  • Add the terms as negative keywords
  • Increase your Quality Score by including irrelevant terms in ad content

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To subdivide products in Shopping campaigns using your own set product structure, you should use:

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Nicole’s analysis shows that 5 brands currently in her ‘All products’ group are performing especially well. What can she do to capture more traffic on these valuable brands?

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