Google Shopping question 17
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
- Increase your bids for more relevant keywords
- Adjust your product data feed to include irrelevant terms
- Add the terms as negative keywords
- Increase your Quality Score by including irrelevant terms in ad content
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Question 16:
To subdivide products in Shopping campaigns using your own set product structure, you should use: