Question 19

Google Shopping question 19

What does impression share indicate about a product group?

What does impression share indicate about a product group?

  • It shows your product group impressions relative to other product groups in the same campaign
  • It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers
  • It predicts your product group’s future impressions

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Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

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Question 20:

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

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