Question 30

Google Shopping question 30

You're currently targeting all inventory in one campaign through an 'All products' group. How should you find campaign optimization opportunities?

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  • See query-level product performance in the “Keywords” tab
  • Check impressions for each product in Google Merchant Center
  • Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
  • Understand which creatives perform best in the “Ads” tab

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Shopping ads should be used for:

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Creating multiple products groups within one ad group allows you to:

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