Question 31

Google Shopping question 31

Creating multiple products groups within one ad group allows you to:

Creating multiple products groups within one ad group allows you to:

  • use a single maximum cost-per-click bid across your product inventory
  • base each product group on a specific product attribute you choose
  • access a search term report for each product group
  • set different bid modifiers or negative keywords for your products

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Question 30:

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

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Question 32:

Why is it a best practice to set a bid for the “everything else in all products” product group?

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