Question 39

Google Shopping question 39

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

  • run an Auction insights report
  • use enhanced cost-per-click (ECPC) bidding
  • set up conversion tracking
  • run an Ad performance report

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Question 38:

What’s the best way to indicate in a feed that a product is on sale for a limited time?

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Question 40:

You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

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