Google Shopping question 39
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
- run an Auction insights report
- use enhanced cost-per-click (ECPC) bidding
- set up conversion tracking
- run an Ad performance report
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You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?