Google Shopping question 40
You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?
- Compare 2 models to see if the campaign is undervalued on a last-click basis
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
- Compare 2 models to see if the campaign is undervalued on a first-click basis
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Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should: