Question 40

Google Shopping question 40

You've started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign's performance?

You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  • Compare 2 models to see if the campaign is undervalued on a last-click basis
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  • Compare 2 models to see if the campaign is undervalued on a first-click basis

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Question 39:

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

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Question 41:

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

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