Google Shopping question 41
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
- prioritize his Shopping campaigns according to seasons rather than geography
- make the winter sports campaign high priority and the mountain tourism low priority
- make his winter sports budget high priority by adding his mountain tourism budget to it
- add “mountain tourism” to his negative keywords during the winter sports campaign
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➤ Previous question
You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?