Question 46

Google Shopping question 46

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client's goal of driving in-store sales, how would you optimize the company's Shopping campaign?

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

  • Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people are not likely to research on their smartphones and set a mobile bid adjustment of +900%
  • Increase the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate camapign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

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