Question 61

Google Shopping question 61

An online women's clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

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You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

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