Google Shopping question 63
Vivian owns an art supply shop and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:
- subdivide the product group and move budget allocation to the best performing products
- remove subdivisions from the product group
- update the inventory by removing certain products
- increase the maximim cost-per-click (max. CPC) bid for all products
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You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company: