Question 66

Google Shopping question 66

Enhanced cost-per-click (ECPC) bidding should be used to:

Enhanced cost-per-click (ECPC) bidding should be used to:

  • Bid for a target cost-per-acquisition (CPA)
  • Optimize bids using conversions
  • Increase total impressions
  • Drive engagement with product brand

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How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

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Which email contacts does Google use to notify merchants about account warnings?

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