Google Shopping question 93
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
- create general calls to action
- replace an existing product group
- link product feeds across campaigns
- alter custom parameters for subdivided product groups
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After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?