Question 94

Google Shopping question 94

After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

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Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

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The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

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