Question 34

Which is the best tip for optimizing a TrueView video for viewer engagement?


Google AdWords Video Advertising question 34:

Which is the best tip for optimizing a TrueView video for viewer engagement?

  • Look at engagement rate for targeting and focus on the methods with the highest view through rate
  • Increase each target group’s bid by 100%
  • Run both an in-stream and a video discovery version of the ad
  • Add exclusions to the campaign

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Why is average view frequency important to measure?

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